1)Problems and solutions:
Problem 1:

-Too many words

People may feel boring and do not want to read the website

Solution 1: -Prefer photo more than words

-Videos for giving information

Problem 2:

-Not attractive

Old fashion

Solution 2:

-Cartoon character

Bloodion

-Being a lovely character to promote blood donation -Let people easy get the correct type of the blood -Let people easy to memorize
-New style and attractive

Problem 3:

-The location are not clear enough

People cannot really understand the route and how to go to the center

 

Solution 3:

-Footprint Map - use bloodions be the character leading you to the donation center

2) The target audiences:
Target: secondary students
Because as they are just a student, they haven’t get information about donate blood
Try to use cute things to get attention from them
example: cartoons(bloodions), colours(not just only red colour), cute food(macaroon or drinks)

3)What can do on the web platform:
3.1) Download the bloodion background from the website
-Upload the profile picture on the social media such as Facebook
3.2) Create a test when people go to our website ( if they answer right than give some gift )
3.3) Introduction Mechanism
3.4) Games
-Bloodions Poker

Know more the information about blood

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